Left: old Jivamukti Yoga logo
Right: new Jivamukti Yoga logo with a simplified graphic and a more contemporary font
The Jivamukti Yoga method is deeply grounded on tradition, while it brings yoga to the modern world. The founders, Sharon Gannon and David Life, are pioneers and innovators who built a community based on compassion for other beings, empowering yoga classes and multicultural exchange, with events all over the world.
This history and the international character of the brand where the premises that gave shape to the visuals.
We created a rich world, with natural textures, earthy colors, classic and modern fonts with striking images, that tells their story of past and present, of renewing a tradition, of being local and global.
So we created two visual worlds: subtle and harmonic, between the global brand and the different studios.
For communication purposes in digital, social media or print, global portrays a universal and bold identity, while the studios work with local concepts, colors and imagery.
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