Crafting Tradition with Modern Elegance: Integral Branding for a Regensburg Atelier


Brand Upgrade of an existing identity for an artisan family business. Alexa, a pottery artist, and her husband Peter, a stonemason, have an atelier in a beautiful old town in Bavaria, Regensburg. The updated visual world should reflect the love for their craftsmanship, passion for details and quality on the chosen materials.

  • Art Direction
  • Integral Branding
  • Styling & Photography

The way Alexa and Peter work is inspiring, from the materials they use to the time and love they put into every single piece they create.

The familiar flair of working together, using your hands, carefully combining the right textures, trying new shapes, colors and designs were concepts we wanted to translate on the graphic world.

This process triggered custom made illustrations and ruled the fonts and color palette as well as the papers for postcards, the tapes for the packaging and the suppliers when printing tissue paper.

Ecology is a key part to hantwerck as it is to our creative studio. We believe in recycling so it is always a pleasure working with clients who care about the future of our planet.


Styling &

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