Brand elevation and packaging design for a local master confectioner located in Regensburg, Germany.
Left: original logo from Heavens Taste.
Right: new badge version, including the actual claim, ideal for packaging.
The sweet and modern creations, from Laura and team, inspired the playful yet classic packaging and identity extension. Her silhouette escorts key print pieces as a synonym for hand made and good quality products.
The new, updated, graphic system works across different supports. It is also dynamic enough to welcome the ever growing product palette and seasonal packaging.
We created a straight and sincere graphic world. Including custom illustrations, muted but bold colors, modern, playful fonts and different slogans for the wide product range.
Every design piece tells a story about experimenting with new tastes and keeping up to date with an every changing world as it spins around good quality, confectionary art tradition and craftsmanship.
[ hantwerck ] x KeksZauberProduct Photography
Maika JewelryProduct Photography
Jivamukti YogaCorporate Identity
Heavens Taste - feine PatisserieArt Direction & Branding
Nike OnygoDigital Design
Jivamukti Yoga BernCorporate Identity
Van Gogh, Starry Night ExhibitionArt Direction & Packaging
Nike Air MaxDigital Design
Agenda HerbierArt Direction & Packaging
Schwandorf TourismusArt Direction & Print
Esplendor Plaza FranciaArt Direction & Branding